SnappyTV provides innovative tools to underpin the Social TV strategies of leading content owners and television broadcasters. Using a suite of cloud-based capture, DVR and editing tools, customers can create video clips of content as it airs live and instantly publish to social media, mobile and existing platforms such as OVPs and CMS’es. The SnappyTV Social TV platform enables customers to embed their brand and marketing messages into the social conversation about their content while opening up new channels for monetizing digital content delivery.