Bonobos is an e-commerce brand focused on delivering great fit, a fun approach to style, and superb customer experience. Launched in 2007 on the Internet with better-fitting men’s pants, Bonobos is now the largest apparel brand ever built on the web in the United States. In 2011 Bonobos extended offline, launching Bonobos Guideshops, e-commerce showrooms that delivers personalized, one-to-one service to those wanting to experience the brand in person. In 2012, Bonobos expanded its distribution partnering with Nordstrom, bringing Bonobos apparel into select doors nationwide and to Nordstrom.com.
*Andy Boszhardt personally invested in Bonobos through a non-Great Oaks entity